aim to lock in users’ data and exploit personal information
for ad targeting and other marketing purposes.
Because of the network effect, it is not hard to envision a
situation where the information of a very large population
can end up in the hands of an oligopolistic group or even
a sole monopolistic actor. Beyond the obvious privacy concerns,
this outcome would clearly pose problems for healthy
competition, ultimately harming end-users.”
Interesting paper on Social Networking from Stanford University.
Would like this model than Facebook, which exploits users data to their own advantage.
Download the paper.